Follow basic steps in all types of advertising mediums

As far back as the Egyptians, we have found artifacts of different types of advertising appeals, and written as papyrus sales messages and wall posters.  History has shown us proof that advertising has been mainstream in every culture. The most common writings found in the ruins of Pompeii and Ancient Arabia were commercialized, and many times a political campaign.  In Ancient Greece and Ancient Rome the most common ad was for Lost and Found. What about cave walls and rock paintings around the world-and still visible today in many places. The Ancient Asians, Africans, and South Americans have wall paintings and Indian Art traced back to 4000 BCE

Traditions that have evolved into marketing techniques and strategies.  These are main concepts carried down through the centuries, and refined into which ones have always worked, and why? There are common threads in all advertising, and then marketing of a product, service, or brand.

Advertising in today's world is like a new form of communication. Whether it is in the "Real World" or the "Virtual World" for internet advertising and websites; it is here to tempt, persuade, talking into, a present or potential customer, to buy or consume more of a particular type or brand of brand, product or service.

We will start with Branding-what is it? You should immediately recognize these from the list. See what advertising jingles, mental images, even subliminal messages you get from them. Who is on the front of Quaker products, McDonalds, Apple? What product do you think of when you see Les Paul, Calvin Klein, Levi, Playtex, Mustang, and so many more. What does the Marlboro Man sell?  So that should explain Branding. We have more advertising strategies on the next page.

Advertising companies are hired for their expertise. They create different types of advertising appeals. There are the good and the bad. Ones who, for momentary fame and fortune, might use false advertisement or black hat advertising. We will point you to the ones we feel are doing a great job and tell you why. These are ones who have designed ads to generate consumption of their products and services, and stayed a trustworthy company.  Their brand, product, or service is one that we would endorse as a family safe and environmentally sustainable company.

We give precedence to companies with brand loyalty for sustainable environmental products, Green building and homes. This would include all those with relevant content from any medium.  If you have factual information, whether with online advertising, television or radio ads, websites, magazines, newsletters, Local Newspapers, a new product; if you are advertising Green we offer different types of advertising with free to reduced advertising fees for our agency packages.  Contact us on the submit free ad, and we will respond shortly.