Website marketing strategies from start to sell

Here are the top five Website Marketing Strategies and Stages of a Successful Website

1) Get attention
2) Grow interest
3) Build credibility
4) Involve
5) Close the sale

Your visitors arrive on your site, E-zine, Blog, etc. at various stages of readiness to buy a product or service. Statistics say approximately 85% of all online customers found what they were looking for by doing a search on the internet.

Every small business marketing plan must include and follow certain steps of website marketing strategies, in order to achieve a successful internet business that pays off.

1) Get attention! Use your landing pages designed to create awareness of your product, service, and expertise. Get attention for customers who are:
• Completely unfamiliar with online marketing and how to really use it to sell products or services.
• slightly interested in online marketing or building an online business
• considering if or how to make money online
• failing at current efforts for some reason, (or recently lost a job in the current economy) and looking for a better way
• Seriously looking for ways to make money online, but doesn’t know how yet, and needs to learn website marketing strategies. Learn more about getting attention.

2) Grow interest! Once customers have found you, and learn more from you, you send them to the next set of pages. If they are truly interested, they may be:
• Interested, but want to know exactly what buying a website entails, and how to choose the right one to begin.
• seeking more information about the process of online marketing services and tools to compete on the internet.
• ready for a product marketing strategy to benefit-focused copy that is specifically relevant to them. Here is a great page to learn more about growing interest.

3) Build credibility! At a certain point, your pre-customers move from information gathering to seeking credibility-someone they now (hopefully) trust. These prospective new lifetime customers are:
• Currently evaluating various website marketing strategies and products, including yours.
• considering your product or service, but are unsure or have more questions or would like to see more of your sample marketing plans
• seeking reassurance about buying from you as a result of your internet history or position on a topic
• comparing you to others, in the big world of "Get Rich Quick" schemes. Click here to learn more about showing your credibility. I will use my site as an example of building credibility

4) Involve! Some customers are extremely careful, diligent info-seekers. Repeat exposure to high-value, free information and tools is perfect here. The buyers who have come this far, are beginning to trust you and are:
• Getting closer to buying from you, but need more exposure to your information to feel completely comfortable.
• procrastinating, so offer information to them in the form of free tools and more information
• thinking seriously about buying and just need a nudge of reassurance that you have done your online marketing research. Here are some great examples to show you more about our service and how we involve our visitors.

5) Close the sale! The entire process funnels down to the final two landing pages. These pages shift from PRE-selling to SELLING. "Get the sale" from customers who are:
• Ready to buy from you, but have not made the final commitment
• 99% of the way there and are merely looking for the final reason to buy
• all the way there and are merely looking for the Order Page!

The above website marketing strategies and stages are meant to help you think about your customers' mindset stages within the buying cycle. Keep in mind that they are not discrete stages. Each customer is at a slightly different place in the buying cycle. One customer buys within 24 hours of finding your site and buying. Another may take months, come back to you (if you offered them to bookmark your site), and then buy. Multiply all that by 1,000 visitors per day; each will be at a slightly different spot along the Order process. This link is to a Free Ebook that shows you how to write effectively to get your visitors to this point. It is the

Your job is to move them all closer to the final two "closer pages." How do you address all of their needs?
• By understanding who your customers are and what they need (some only need 1 exposure to a product or service, but it must be the right one.
• By choosing the appropriate landing pages to blend into your editorial content, you lead them through this process.
• Through repeat exposure, reaching them in different ways with different messages. Your "time to sale" and Conversion Rate are directly related to how well and how many times you reach your target audience through different landing pages. If you can't find an answer to any of your questions, you may click here to ask us anything and we will answer your questions effectively and promptly.

You can learn what type of page works best and at each stage of the buying cycle in the next pages; or you can subscribe to the Free Advertising Newsletter and we will send more website marketing strategies and viral email marketing tips right to you. Click here to watch a video of this entire process.